Privacy Policy | La Serena Suites

1. What is this Data Privacy Policy about?

Security involves trust, and your trust is essential to us. We have along these lines distributed this Data Privacy Policy. With respect to the new European General Data Protection Regulation ('GDPR'), this approach determines which individual information we process, in what direction and for what purposes. It is important to us that you are completely informed about the handling of your personal information. This Data Privacy Policy therefore provides information about how and why we collect, process and use your personal information. It is important to us that you understand:

what personal data we collect and process about you;
when we collect your personal data;
the purpose for which the data is processed;
how long we store your personal data;
who has access to your personal data; and
what rights you have regarding your personal data.

You will find the relevant notes and explanations below. If you have any questions, you can contact us at any time at [email protected] .

2. Who are we?

When data is processed, a specific company is responsible for data protection. In each case, for example within the scope of a service, when data processing is carried out using a website, etc., this is the company that decides whether certain data is processed, the purpose of the processing and the principles that apply (if such decisions are made jointly by several companies, they may also be jointly responsible). La Serena Suites is responsible for all websites (including online shops and mini-sites for special offers), all social media presence, multimedia portals, chat bots and all applications (one per website).

Unless otherwise stated in this Data Privacy Policy, La Serena Suites is responsible for the processing of your personal data.

In some cases, a different company is responsible:

If you contact another La Serena Suites company, for example if you contact Customer Support, that company will be responsible for the relevant data processing, unless otherwise stated in this Data Privacy Policy.
We may transfer your personal data to another company of La Serena Suites or to third parties so that these recipients may process your personal data for their own purposes (i.e. not acting on our behalf). This may also include authorities. In such cases, the respective recipient will be the controller. Information about this controller can usually be found in the recipient’s privacy policy available on their website.

You may contact La Serena Suites at any time with any questions, requests or concerns relating to data protection by sending an email to [email protected] .

3. What is “personal data” and what does “processing” mean?

Data protection law governs the processing of personal data. Personal data is any information that can be associated with a specific natural person. This may include, for example, the following information:

Contact details such as name, postal address, email address and phone number;
Additional personal data such as gender, date of birth and age, marital status, nationality;
Employment-related data such as occupation, title, position, training, previous employers, skills and experience, licenses, certificates and memberships;
Booking data such as information about bookings, reservations, booking history, preferred hotels, resorts and length of stay, preferences and affinities for certain offers;
Financial data such as credit card numbers, account details and creditworthiness;
Health data such as information about physical and mental impairments;
Image, audio and video recordings;
Records of your visits to websites and your use of applications.

Some personal data is afforded special protection by law. This includes “particularly sensitive personal data” (also referred to as “special categories of personal data”). This includes, for example, data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, genetic data, biometric data for unique identification, health data, data concerning sex life or sexual orientation, and data relating to criminal convictions, offenses and, in some cases, government assistance measures.

We do not necessarily process all categories of personal data mentioned above. Specific information on the personal data we process can be found in Section 5 and Section 14 of this Data Privacy Policy. Depending on the type of processing, we will also inform you in a separate data privacy notice, particularly where a specific type of data processing is not obvious.

“Processing” means any operation performed on personal data.

This includes, for example, the following activities:

Collection and storage;
Organization and structuring;
Adaptation and alteration;
Use and utilization;
Transfer and disclosure;
Linking;
Restriction;
Deletion and destruction.

4. For whom and for what purpose is this Data Privacy Policy intended?

This Data Privacy Policy applies to our processing of personal data in all business areas of La Serena Suites. It applies to personal data that has already been collected as well as personal data collected in the future. Additional data protection terms may apply to specific services.

In particular, our data processing may affect the following persons (“data subjects”):

Persons who contact us or otherwise communicate with us;
Guests at our hotels and resorts;
Visitors to our premises;
Customers of our online booking platforms;
Users of online services and applications;
Persons who use our services or come into contact with our services;
Visitors to our website;
Recipients of information and marketing communications;
Participants in competitions, sweepstakes and customer events;
Participants in market research and opinion surveys;
Contact persons of our suppliers, customers and other business partners, as well as job applicants.

For further information on data processing relating to individual services, please refer to the applicable booking conditions, terms and conditions of participation and similar provisions.

5. What individual information we process and for what purposes?

We process diverse individual information, contingent upon the event and reason. You will discover more subtleties right now regularly likewise when all is said in done booking conditions, terms and states of cooperation and extra information protection arrangements. We gather your own information straightforwardly from you, for example at the point when you submit information to us, speak with us or utilize our WI-FI login. Be that as it may, it can likewise be gathered from different sources, for example from outsiders, for example, credit announcing offices and online specialist organizations, for example, web examination specialist organizations. In addition to other things, we may likewise process individual information that is especially touchy in the accompanying circumstances for the motivations behind installments, open registers, and so on.

Correspondence

We process individual information when you get in touch with us or we get in touch with you, for example on the off chance that you contact client administrations, on the off chance that you keep in touch with us or call us. Information, for example, names and contact subtleties, the hour of the important messages and their substance, which may likewise incorporate individual information of outsiders, are commonly adequate for us. We utilize this information to furnish you with data or messages, to process your solicitations and speak with you and for quality affirmation and preparing. We additionally give notices to capable corporate workplaces, for example in the event that your solicitation identifies with another organization.

Online appointments on the site and utilization of administrations

We likewise process individual information in the event that you utilize our administrations, for example at the point when you purchase merchandise from us, book a room or buy another help. In doing as such, we process your own information for example when preparing requests and appointments and for the arrangement of administrations and invoicing. On account of online appointments and the utilization of a client or reliability card, we likewise gather and procedure individual information regarding your FICO score and your booking and installment conduct. For instance, we gather outsider FICO scores to decide whether we should offer you appointments on record, and we process data about the appointments and reservations you make when and how regularly, in which lodgings and resorts or internet booking stages, to give data about your inclinations and fondness towards specific inns, resorts or administrations. This data causes us to advise you explicitly about extra offers and tailor our administrations as indicated by request.

Unwaveringness and client programs

We process individual information as a component of our reliability and client programs 'Favorable position M and Circle M'. Notwithstanding contact information, we additionally process individual information about your utilization of the projects and use by some other individuals from a similar family unit, notwithstanding other data, for example, your booking propensities, your inclinations and partiality towards explicit inns or resorts and administrations that help us to furnish you with focused data about offers and guarantee that our administrations are satisfying need all the more viably. Further subtleties can be found right now Policy under 'Online appointments on the site and utilization of administrations' and in the comparing general terms and conditions or states of support

Visiting sites

When you visit our sites, we process individual information relying upon the administration and usefulness. This incorporates specialized information, for example, data about the time our site was gotten to, the span of the visit, the pages got to and data about the gadget utilized (for example tablet, PC or cell phone; 'end gadget'). We utilize this data to give the site administrations, for IT security reasons and to improve the ease of use of the site. We additionally use 'treats', which are little information bundles that your program naturally makes and that are put away on your gadget when you visit